Bringing Our Vision to Life
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About us
Welcome to El Conacaste coffee farm, a hidden gem nestled in the lush and biodiverse Trifinio Region, gracefully bordering the breathtaking Montecristo National Park. Our farm occupies a captivating landscape that spans from 1,000 m.a.s.l., gradually ascending to a remarkable altitude of 1,800 m.a.s.l. Yet, it is within the optimal range of 1,400 m.a.s.l. to 1,800 m.a.s.l. that our coffee finds its true essence. This specific elevation provides our farm with the benefits of nutrient-rich pristine soil and a unique microclimate. These factors significantly contribute to the development of complex and distinctive flavor profiles in our coffee beans.
However, originally "Finca El Conacaste" wasn't a coffee farm at all. In fact, the main goal behind acquiring the land back in 1,996 was to implement a reforestation project, to restore and regenerate the area's natural ecosystem through tree planting and conservation efforts. Honoring the remarkable journey of El Conacaste, let's take a moment to highlight some key milestones:
Tree Nursery - 1997
Established a nursery, providing shelter for over 350,000 cypress and pine trees
Main Road Construction - 2000
​​Initiated the construction of a much-needed access road.
Lodge Construction - 2004
Initiated the construction of a two-bedroom lodge, paving the way for future family time away from the city as the project progresses.
Tree Nursery - 2008
Established a tree nursery with the goal of replanting trees in areas where previous cypresses and pines were lost.
Sawing Mill - 2010 (1)
Started trimming thin cypresses to promote healthier growth and manage the density of the forest, allowing the remaining trees to flourish.
Road Infrastructure - 2011 (1)
Initiated the construction of a road that will grant us access to the land where we envision building four greenhouses
Greenhouses Ready - 2011 (3)
After putting in a lot of work the greenhouses are ready for strawberry cultivation.
From Farm To Shelf - 2012
Started supplying local supermarkets, contributing to the availability of fresh, locally grown strawberries to Salvadorans.
Kale Cultivation - 2013 (2)
Started growing Kale to diversify the range of agricultural products offerings to local supermarkets.
That Special Moment - 2013 (4)
This photo commemorates our first Christmas gathering with the dedicated collaborators of our farm, celebrating the spirit of togetherness and gratitude during the holiday season.
Transitioning to Bell Peppers - 2014 (2)
Responding to promising market opportunities, we embarked on the cultivation of bell peppers. Red, yellow, and orange bell peppers are highly demanded by the Salvadoran market.
Superior Bell Peppers - 2014 (4)
Building on our experience with strawberry cultivation, we have now become known for producing the finest bell peppers in town, showcasing our commitment to excellence in agricultural practices.
Pivotal Moment - 2015
Motivated by the thriving growth of our first 1,000 coffee plants, we made the exciting decision to expand our cultivation area and introduce a diverse range of coffee varieties.
Coffee Cherries Blossom - 2017
An exciting moment, the first-ever coffee cherries are starting to ripen.
Opening Connections - 2019 (1)
First visit from international buyers hailing from San Francisco, opening doors to showcase our distinctive coffee offerings and establish potential global partnerships.
Elevating Coffee Quality - 2020
Repaired and repurposed the abandoned greenhouses and started building new raised beds at a higher altitude of 1550 m.a.s.l.
Cup of Excellence 1st Place - 2022
A testament to our pursuit of excellence in every step of the coffee journey, from cultivation to processing and beyond.
1996 - Land Acquisition for Reforestation
Through the visionary initiative of Piero Antonio Rusconi Gutierrez, approximately 210 hectares of land previously utilized for cattle ranching and corn cultivation were purchased.
1998 - Conquering The Mountain
Due to the absence of a road, ascending the mountain on horseback became the sole viable option.
2001 - The Changing Landscape
The landscape begins its transformative journey.
2006 - Landscape Transformation
A thriving woodland starts to unfold.
2009 - Remarkable Reforestation
The growth of cypresses after 11 years indicates that the reforestation initiatives have been successful in creating a new ecosystem.
(2) 2010 - A Sweet Step Forward
​Started beekeeping to produce honey and to contribute to the overall health of the local ecosystem.
(2) 2011 - Greenhouses Construction
​Embarked on the construction of four greenhouses, utilizing the sustainably harvested wood from our 13-year-old cypress plantations.
(4) 2011 - Strawberry Cultivation
We embarked on an exciting journey of growing strawberries.
(1) 2013 - Cabbage Cultivation
Started growing cabbage to diversify the range of agricultural products offerings to local supermarkets.
(3) 2013 - Surging Demand
​Initiated the construction of a 5th greenhouse to increase production and cater to the growing market demand for your products.
(1) 2014 - Moving Beyond Strawberry Cultivation
​After a three-year journey navigating the complexities of commercialization and acquiring knowledge in strawberry cultivation, the decision has been made to discontinue this endeavor.
(3) 2014 - From Farm to Shelf
We started selling our freshly grown bell peppers to the local market, meeting the demand for vibrant and nutritious produce.
(5) 2014 - Seeds of Potential
​With great anticipation and dedication, we've germinated 1,000 coffee plants as promising seedlings, setting the foundation for a bright future in coffee cultivation.
2016 - End of Produce
After experiencing recurring issues with fungal and insect infestations, we made the tough decision to discontinue cultivating bell peppers and other produce.
2018 - First Raised Beds
Started the construction of the first raised beds at an altitude of approximately 1,100 m.a.s.l.
(2) 2019 - First Cupping Session
Cupping is an essential practice for evaluating and assessing the quality and flavors of coffee beans.
2021 - Cup of Excellence 2nd Place
A remarkable achievement showcasing our team's dedication, hard work, and expertise.
2023 - Our First Private Auction
We invite you to be part of our history and to participate in our first private auction. Order your samples now!
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